My name is Kasandrea and I am a higher education advisor, speaker, and consultant.
Kasandrea Sereno M.Ed MBA
Lead Academic Advisor @ University of South Florida
Bachelor of Science 2005
University of South Florida Major: Business Management Minor: Industrial Psychology
Master of Education M.Ed. 2008
University of South Florida College Student Affairs Graduate Certificate in Career Counseling
Master of Business Administration MBA 2011
University of South Florida Management, Marketing, & Sustainability
Doctorate of Education EdD 2019
Vanderbilt University Higher Education Organizational Leadership & Policy
Motivated & Driven
I have a strong desire to impact and help others.I have an allergy to incompetence and a drive to make things bigger and better.
I am incredibly excited about improving workflows and processes and building new innovations and projects
I enjoy analyzing data to get to the root of problem and working to develop solutions that make an impact.
I absolutely love working with students! I enjoy helping them discover their interests and supporting them in chasing their dreams.
Sometimes I write things. You can read them here.
(Click here to see more & download)
2017 NACADA Sheffield
“Cat Memes & Creativity; Using Technology to Remix SLS 2901”
“What Students & Families Want in a Campus Tour Experience”
2016 WordPress EDU
“Using WordPress in a First Year Experience Academic Foundations Course”
2015 Appreciative Advising Conference
Appreciative Education Conference 2015 “Creating Student Friendly Pitstops”
2014 ACUHO-I LLP
“Academic Immersion in an LLC; USF’s ZAP Builds Social & Professional Relationships For Success”
2014 NASPA Annual
“Virtual Advising: No Parking? No Problem. How Technology can take the hassle out of getting a tassel”
Years in Higher Ed
Student Satisfaction Rating
This is a specialty course for mass communications majors that began in Fall 2015. Click the link above to go to my site and see everything the course includes; syllabi, activities, books, and assignments.
I love social media! And I really love teaching people how to use it to reach their business goals and connect with target markets. I run a Facebook group for professionals in higher education social media. I also regularly host webinars on best practices in social media from colleges and companies from all over the world. You can check them out on my YouTube channel.
My background is in marketing and brand management, specifically how individuals interact with and develop loyalty to companies. I really enjoy putting these skills to work in higher ed, helping to design and build new programs to increase efficency and satisfaction. Most recently I have been working to improve our academic advising services at my university, by focusing on People, Product, and Process.
- Appreciative Academic Advising 96%
- Career Development & Counseling 90%
- Organizational Development 80%
- Brand Strategy 90%
NACADA Region 4
2017 Excellence in Advising – Primary Role
Outstanding Advising Award
2014 Based on student satisfaction scores and process improvement at the University of South Florida
Outstanding Staff Award for Student Success
2013 Highest award given to staff members at the University of South Florida