Kasandrea Sereno




My name is Kasandrea and I am higher education advisor, speaker, and consultant.

I am passionate about technology, education, marketing and brand management, and love helping companies and colleges leverage these to reach their audiences.

I Love Social Media


I love social media and teaching universities & entrepreneurs how to leverage these platforms to find success in their business. In 2015 I founded the first  professional society for social media marketers.                 You can find our community here.

My College Courses


I love teaching college students! I have developed several undergraduate courses including senior capstones, social media & digital communication, and study on location. One of my favorite is an academic foundations course for freshmen level students targeted directly to the gen-z digital demographic. You can check it out here.

My Presentations


I have been published and presented at national & international conferences including SXSWEdu, SocialMedia Summit NYC, EduWeb, NASFAA, NACADA, NASPA, ACPA, ACUHO-I, FLACADA, & Alpha Kappa Psi Professional Business Leadership Institutes. I love speaking and connecting with people and am available for workshops & keynotes. 

My Company

 I founded a company MyAdvisorSays where I get to help people go to college as well help colleges & universities better reach their students. Find out all about it here.

I Am Passionate About Education


I have worked in higher education for 18 years with over a decade in academic advising and love working with students. I have deep experience in the student success space and utilizing technology to impact retention & graduation rates. My doctoral work centered on increasing student retention at the community college level. I am a past vice president of the board for the Cetera foundation; an organization that helps former foster youth get into and thrive in college. I am currently serving as the commission chair for the NACADA community for students with experience in foster care, helping colleges to build support program for this population.

A little bit about me


Hi! My name is Kasandrea!

I am incredibly passionate about education in all forms and encouraging others to achieve their dreams. My research areas include student retention, digital communication, brand development and social media marketing. I have deep experience in developing and analyzing data, curriculum development, and brand storytelling for both colleges and businesses.

My background is in marketing and brand management, specifically how individuals interact with and develop loyalty to companies. I really enjoy putting these skills to work in higher education, helping to design and build new programs to increase efficiency and satisfaction. Most recently I have been working to improve our academic advising services at my university, by focusing on people, product, and process. I am available for webinars, speaking engagements, and staff trainings.

Motivated & Driven

I have a strong desire to impact and help others. I have an allergy to incompetence and a drive to make things bigger and better.

Forward Thinking

I am incredibly excited about improving workflows and processes and building new innovations and projects

Problem Solver

I enjoy analyzing data to get to the root of problem and working to develop solutions that make an impact.

Creative & Resourceful

I have an entrepreneurial spirit and love a good challenge. I enjoy working to find unconventional opportunities for success.

My Credentials

2019 Doctorate in Higher Education Organizational Leadership & Policy – Vanderbilt University

2011 Master of Business Administration in Management, Marketing, & Sustainability – University of South Florida

2008 Master of Education in  College Student Affairs, Graduate Certificate in Career Counseling – University of South Florida

2005 Bachelor of Science in Business Management w/ minor in Industrial Psychology – University of South Florida

Honors & Awards

2021 Outstanding Undergraduate Advising Award – USF

2020 EduWeb Summit Award for Industry Excellence

2018 Outstanding Community Service Award – USF

2017 NACADA Region 4 Excellence in Advising – Primary Role

2014 Outstanding Advising Award – Based on student satisfaction scores and process improvement at USF .

2013 Outstanding Staff Award for Student Success –  Highest award given to staff members at the University of South Florida

Students Advised

Years in Higher Ed

RateMyProfessor Rating

Student Satisfaction Rating

Social Media Trainings


I love social media! And I really love teaching people how to use it to reach their business goals and connect with target markets. I recently joined the board of the National Institute of Social Media and am a certified social media strategist. I own a company that specializes in digital communication and teaches social media strategy to business and universities. I also founded HigherEdSocial; the world’s largest professional society for professionals in higher education social media that has over 12,800 members in more than 80 countries around the world. I also regularly host webinars on best practices in social media from colleges and companies from all over the world. You can check them out on my YouTube channel here.

Higher Ed Social Podcast 
Episode 119 Kasandrea Sereno & the 6 flights to Nashville.



I have been really lucky to have been interviewed on several podcasts. Check them out here.

Let's Connect!

If you’d like to connect try LinkedIn, Facebook, Twitter, carrier pigeon, or the old fashioned way: kasandreasereno@gmail.com. I’m available for talks and consulting projects and always happy to meet bright people with great ideas.