A little bit about me


Hi! My name is Kasandrea!

I am incredibly passionate about education in all forms and encouraging others to achieve their dreams. My research areas include student retention, digital communication, brand development and social media marketing. I have deep experience in developing and analyzing data, curriculum development, and brand storytelling for both colleges and businesses.

My background is in marketing and brand management, specifically how individuals interact with and develop loyalty to companies. I really enjoy putting these skills to work in higher education, helping to design and build new programs to increase efficiency and satisfaction. Most recently I have been working to improve our academic advising services at my university, by focusing on people, product, and process. I am available for webinars, speaking engagements, and staff trainings.

Motivated & Driven

I have a strong desire to impact and help others. I have an allergy to incompetence and a drive to make things bigger and better.

Forward Thinking

I am incredibly excited about improving workflows and processes and building new innovations and projects

Problem Solver

I enjoy analyzing data to get to the root of problem and working to develop solutions that make an impact.

Creative & Resourceful

I have an entrepreneurial spirit and love a good challenge. I enjoy working to find unconventional opportunities for success.

My Credentials

2019 Doctorate in Higher Education Organizational Leadership & Policy – Vanderbilt University

2011 Master of Business Administration in Management, Marketing, & Sustainability – University of South Florida

2008 Master of Education in  College Student Affairs, Graduate Certificate in Career Counseling – University of South Florida

2005 Bachelor of Science in Business Management w/ minor in Industrial Psychology – University of South Florida

Honors & Awards

2020 EduWeb Summit Award for Industry Excellence

2018 Outstanding Community Service Award – USF

2017 NACADA Region 4 Excellence in Advising – Primary Role

2014 Outstanding Advising Award – Based on student satisfaction scores and process improvement at USF .

2013 Outstanding Staff Award for Student Success –  Highest award given to staff members at the University of South Florida

Let's Connect!

If you’d like to connect try LinkedIn, Facebook, Twitter, carrier pigeon, or the old fashioned way: kasandreasereno@gmail.com. I’m available for talks and consulting projects and always happy to meet bright people with great ideas.