Privacy Policy

1. Scope of this policy

This policy applies to information collected through this website and through communications initiated using its forms, newsletter subscription features, affiliate links, or contact information.

It does not govern the independent privacy practices of websites, platforms, organizations, retailers, affiliate networks, or services that we do not control, even when this website links to or embeds content from them.

Separate privacy terms may apply when you interact with Higher Ed Social, MyAdvisorSays, Amazon, a conference organizer, payment platform, scheduling service, community platform, retailer, or another third-party organization.

2. Information that may be collected

Information you provide

You may choose to provide personal information when you:

• Submit a contact or consulting inquiry
• Request information about speaking or workshops
• Subscribe to the email newsletter
• Download or request a resource
• Schedule a conversation or appointment
• Respond to a survey or questionnaire
• Communicate directly by email

This information may include your name, email address, telephone number, organization, job title, professional interests, inquiry type, scheduling information, and the information contained in your message.

Please do not submit confidential student records, passwords, financial account information, health information, or other sensitive personal information through the general website contact form.

Information collected automatically

When you visit the website, the website host, WordPress, security services, Google Analytics, affiliate providers, and similar technologies may automatically receive technical information such as:

• Internet Protocol address
• Browser, operating system, and device type
• Referring website, campaign, or traffic source
• Pages viewed and links selected
• Date, time, and approximate duration of a visit
• General geographic region
• Website performance and error information
• Cookie or similar device identifiers
• Affiliate referral or transaction identifiers

This information is used to operate, secure, understand, and improve the website and its content.

3. How information may be used

Information collected through the website may be used to:

• Respond to questions and requests
• Evaluate consulting, speaking, or workshop inquiries
• Provide requested resources or information
• Schedule and administer professional conversations
• Send newsletters and related communications
• Manage professional relationships and engagements
• Personalize and improve website content
• Measure website traffic and engagement
• Understand which services or topics interest visitors
• Attribute qualifying affiliate referrals
• Detect spam, fraud, abuse, or security threats
• Comply with applicable legal obligations
• Establish, exercise, or protect legal rights

Newsletter subscribers may unsubscribe at any time by selecting the unsubscribe link included in an email or by contacting us.

4. Cookies and Google Analytics

Cookies are small files stored on a browser or device. This website and its service providers use cookies and similar technologies to support website functions, improve security, remember preferences, attribute referrals, and understand how visitors use the website.

Essential cookies

WordPress, the website host, security services, and related infrastructure may use cookies that are necessary for the website to operate properly and securely.

Google Analytics

This website uses Google Analytics, a website-analysis service provided by Google. Google Analytics uses cookies and similar technologies to collect information about website usage and generate reports about visitor activity.

Information collected through Google Analytics may include pages visited, approximate location, device and browser information, referring source, interactions with website features, and the date and duration of visits.

Google Analytics may assign a device or browser identifier to distinguish one visitor from another. We use the resulting reports to understand website performance, improve content, evaluate outreach, and measure actions such as contact requests, newsletter subscriptions, resource downloads, affiliate-link selections, and service-page visits.

We do not intentionally send names, email addresses, or other directly identifying contact-form information to Google Analytics.

Google processes information according to its own terms and privacy practices. You can learn more through Google’s Privacy Policy and Google’s explanation of cookies .

Cookie choices

A cookie-consent tool may allow you to accept or decline nonessential analytics and affiliate cookies. You may also limit or delete cookies through your browser settings. Blocking some cookies may affect how portions of the website function.

5. Affiliate links and tracking

This website may participate in affiliate marketing programs, including the Amazon Associates Program. Some links may be affiliate, referral, sponsored, or otherwise compensated links.

When you select an affiliate link, the destination website, retailer, or affiliate network may use cookies, tracking pixels, referral codes, or similar technologies to recognize that you arrived through this website.

If you make a qualifying purchase or take another qualifying action, Sereno Consulting Services LLC may receive a commission, referral payment, product, service, or other compensation at no additional cost to you.

Affiliate providers may collect information such as your device type, browser information, IP address, referring page, link selected, transaction identifier, and information concerning a qualifying purchase or action.

The destination website or retailer processes payment, shipping, account, and purchase information according to its own privacy policy. Sereno Consulting Services LLC generally does not receive your complete payment-card information from an affiliate transaction.

Affiliate relationships do not determine the opinions expressed on this website. Products and services are recommended only when they are genuinely believed to be relevant or useful to the intended audience. Compensation does not guarantee a positive review, endorsement, ranking, or particular placement.

Affiliate, sponsored, or compensated relationships will also be disclosed near relevant recommendations when appropriate. Additional information is available in the Affiliate Disclosure .

6. Ivorey CRM and email communications

Sereno Consulting Services uses Ivorey as a customer relationship management and newsletter-delivery platform. Information submitted through website forms or newsletter subscription features may be transferred to and processed through Ivorey.

Information maintained in Ivorey may include your name, email address, telephone number, organization, job title, inquiry details, communication history, appointment information, subscription preferences, and email engagement information.

Ivorey may use cookies, tracking pixels, or similar technologies in forms, landing pages, and email messages to help deliver communications and measure activity such as email delivery, opens, link selections, and unsubscribes.

This information is used to respond to inquiries, manage professional relationships, deliver requested resources, send newsletters, maintain subscription preferences, and understand which communications are useful to recipients.

You may unsubscribe from promotional or newsletter emails at any time by selecting the unsubscribe link included in the message. Unsubscribing from marketing communications does not necessarily prevent communications needed to respond to your request or administer an existing professional relationship.

7. Service providers and disclosure

Information may be processed by service providers that help operate the website and deliver requested services. These providers may include:

• Website hosting and content-management providers
• Ivorey for CRM, forms, and email delivery
• Google Analytics for website measurement
• Amazon and other affiliate or referral providers
• Spam-prevention and website-security services
• Cloud storage and productivity platforms
• Scheduling, payment, or event platforms
• Professional advisers when reasonably necessary

Providers may access information only as necessary to perform services, support the website, comply with their legal obligations, or protect their systems.

Information may also be disclosed when reasonably necessary to comply with applicable law, respond to valid legal process, investigate fraud or security concerns, enforce agreements, or protect rights, safety, and property.

We do not rent personal information. This website is not operated as a data broker. We do not intentionally sell personal information in exchange for money.

Affiliate commissions or referral compensation resulting from your voluntary selection of a disclosed affiliate link are not intended as the sale of your contact-form or newsletter information.

8. Data retention

Information is retained only for as long as reasonably necessary for the purpose for which it was collected, including responding to inquiries, delivering communications, maintaining professional records, meeting legal or accounting obligations, resolving disputes, and protecting the website.

Newsletter contact information may be retained until you unsubscribe or request deletion, subject to limited records maintained to honor an unsubscribe request and meet legal obligations.

Google Analytics data is retained according to the retention settings selected within the Google Analytics account. Retention periods may be adjusted as website measurement needs and applicable requirements change.

Affiliate providers and retailers maintain information according to their own retention practices and privacy policies.

Information may remain in routine backups for a limited period after it is removed from active systems.

9. Data security

Reasonable administrative, technical, and organizational measures are used to protect information against unauthorized access, alteration, loss, misuse, or disclosure.

These measures may include access controls, account security, encrypted website connections, service-provider security features, software updates, and spam or threat detection.

No internet transmission or electronic storage system can be guaranteed completely secure. You should use care when deciding what information to submit online.

10. Your choices

Depending on how you interact with the website, you may:

• Choose not to submit optional personal information
• Unsubscribe from newsletter and marketing emails
• Adjust cookie settings through the consent tool
• Block or delete cookies through your browser
• Choose not to select affiliate or sponsored links
• Request correction of information you provided
• Request deletion of qualifying information

Transactional or individually requested communications may still be sent when necessary to respond to you, deliver a requested service, or administer an existing professional relationship.

11. Privacy rights

Depending on your location and applicable law, you may have rights concerning your personal information. These may include the right to:

• Request access to certain personal information
• Request correction of inaccurate information
• Request deletion of certain information
• Object to or restrict certain processing
• Withdraw consent when processing relies on consent
• Request a portable copy of certain information
• Opt out of qualifying sales, sharing, or targeted advertising
• Appeal the denial of a qualifying request where applicable
• Submit a complaint to an appropriate privacy authority

These rights are not absolute and may not apply in every circumstance. We may need to verify your identity before completing a request.

Authorized-agent requests may require evidence that the agent is permitted to act on your behalf.

We will not discriminate against you for exercising an applicable privacy right.

12. Children’s privacy

This website is intended for higher education professionals, institutional leaders, and general adult audiences. It is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through this website.

If you believe a child has submitted personal information, contact us so the information can be reviewed and, when appropriate, deleted.

13. International visitors

This website is operated from the United States. If you access it from another country, information may be processed or stored in the United States or in other locations where our service providers operate.

Those locations may have privacy laws that differ from the laws in your country. Where required by applicable law, appropriate measures will be used for qualifying international data transfers.

14. External links and embedded content

The website may link to or embed content from third-party services, including retailers, affiliate partners, social networks, video platforms, scheduling services, community platforms, conference organizers, and professional organizations.

These providers may collect information according to their own privacy policies. Review their terms and policies before submitting personal information, making a purchase, or using their services.

A link to another website does not mean we control or accept responsibility for that website’s privacy, security, availability, accuracy, or business practices.

15. Changes to this policy

This Privacy Policy may be updated when website features, affiliate relationships, service providers, business practices, or legal requirements change.

The effective date at the top of this page will be revised when an updated policy is published. Material changes may also be communicated through an additional notice when appropriate.

16. Contact

To ask a privacy question, change your communication preferences, or submit a request concerning information you provided through this website, use the contact information below.